As a company, we believe in equality and justice for everyone, and as such denounce the Boogaloo movement and their adoption of Hawaiian shirts as a symbol. The Boogaloo movement’s recent adoption of the style has been on our radar, and we are committed to educating ourselves to avoid supporting their cause. We are donating a percentage of our Hawaiian shirt sales proceeds to support the Southern Poverty Law Center’s mission to monitor hate groups and other extremists through the United States and expose their activities to the public, the media and law enforcement.

Hawaiian shirts are:

  • Inclusion & equality
  • Instant comradery and connection
  • A morale booster
  • Fun and celebratory

Hawaiian shirts are not:

  • Symbols of hatred and violence

Hawaiian shirts hold a special place in our heart and we believe, if every day were Hawaiian shirt Friday, the world would be a better place!

For more information:

https://www.adl.org/boogaloo

https://www.splcenter.org/hatewatch/2021/01/27/who-are-boogaloos-who-were-visible-capitol-and-later-rallies